Target Your Inactive Email Subscribers
Did you know that 70-75% of your email list is inactive? That means only 25-30% of your email list is active. If this was high school, you would be failing. Luckily when it comes to email marketing, it’s an open book world. So open your ‘books’ and follow the steps below. I’ll start with steps to help you segment your inactive subscribers, identify ways to re-engage, test your results and improve the opt-in process (in many cases this is the underlying problem).
Webinar: How Financial Institutions Are Leveraging Social Media
Last month, Priority’s Brian Bierbaum presented “How Financial Institutions Are Leveraging Social Media”. I recently interviewed him to hear what he had to say about the presentation.
SOPA and PIPA: Copyright Protection or Threat to Free Speech?
When Wikipedia chose to “go dark” by shutting down its site last Wednesday, people really took notice. Google took a symbolic stand by blacking out its iconic name on its homepage and many other sites took a stand as well.
This online protest (and others that occurred offline) had an impact. Both SOPA and PIPA were shelved indefinitely just two days later.
Olympic Ban on Volunteers and Social Media
Jason Douglas, Priority’s social media strategist, woke up bright and early last week to speak with a Minneapolis-based radio station about the recent news that Olympic organizers have effectively banned social media for volunteers. Hear his take on the ban and my take on how Olympic organizers could have learned a thing or two from healthcare and financial services marketers.
2012 and 2013 Hospital Marketing Trends: We Want Your Input!
The Society for Healthcare Strategy and Market Development is working hard to bring Connections 2012 attendees a line-up of speakers that address topics on top of your to do list for 2012 and 2013. Below are some insights into what I think will be hot topics in 2012 and an opportunity to give your feedback.
