9 Specific Ways to Measure a Social Media Campaign
The Business.com 2009 Social Media Benchmarking Study surveyed over 4,000 social media marketers to analyze the social media trends taking place in today’s businesses. One piece of information from this study stood out to me. It asked respondents whether they used any of nine methods for judging success of their social media initiatives.
Writers Must Stay in Character(s)
If you’re like me, you initially may have been skeptical about the value of social media in marketing. But today’s technology changes faster than Sarah Palin can field dress a moose, and even those of us who thought e-mail was revolutionary need to keep up.
One Email Address to Rule them All
If you‘re a Twarketer (Twitter marketer), you’ve probably been tempted to set-up alternative Twitter accounts to test social media and marketing campaigns. Or on a personal level, maybe your 200 business contacts don’t mix well with your 750 close friends. When you attempt to create a new Twitter ID, you’re required to use a unique email address — which is a hassle. If you use Gmail, you’re in luck!
Where Should You be Spending Your Online Media Budget in 2010?
The following chart shows the five-year forecast for U.S. Interactive Marketing Spend conducted by Forrester Research. This forecast provides us an overview of where media dollars are predicted to be spent.
U.S. Interactive Marketing Spend 2009–2014
Ignoring Design that Ignores You
In a society that is constantly over stimulated with television commercials, billboard, radio and magazine advertisements, telemarketers, email and text messaging spam, how do you gain your audience’s attention without leaving them feeling exhausted, annoyed or bored? Give them something that’s worth noticing and worth remembering.
