Men Who Can’t Pee – Healthcare Marketing Can Be Fun Too
If you work in the healthcare industry, chances are you have seen this … but then again, maybe you haven’t.
Publications and Cialdini’s Six “Weapons of Influence”
Robert Cialdini authored a popular framework called the Six Weapons of Influence, which outlines a science of persuasion that can be applied to sales, marketing, and even interpersonal situations. Many of the strategies and tactics that we implement here at Priority focus on using integrated marketing to help our clients build a brand that’s a trusted source for information. What if we looked at branded print and email publications in relation to the six weapons?
What is Integrated Marketing Anyway?
According to the American Association of Advertising Agencies, Integrated Marketing ” … recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines [such as] advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.” In other words, it is a fancy marketing term that takes into account all the different channels and aspects of communications that we should be considering as marketers.
LinkedIn Polls: Market Research in Days not Months
Millions of individuals and businesses have utilized LinkedIn polls to quickly gather answers to basic questions since the feature was released. However, there are not a lot of examples of organizations using them as a primary market research source yet.
The De-evolution of Written Language (and Goodbye Apostrophe)
The Internet is obviously changing how the world communicates, but have you considered the Internet’s impact on written language? Today’s Web content needs to be shorter, emails need to be succinct and even words themselves are being mashed together to create new ideas or business paradigms.
