Webinar Takeaways: MarketingSherpa’s Top 5 SEO Practices for 2011
I attended a Hubspot-sponsored webinar today entitled MarketingSherpa’s Top 5 SEO Practices for 2011. It had some good content about search engine marketing that stemmed from MarketingSherpa’s newly released 2011 Search Marketing Benchmark Report – SEO Edition. Here’s a recap of my top takeaways from four big emerging trends that were discussed in detail by one of the presenters, Jen Doyle.
Facebook Thinks Email is “Probably Going Away” (Really!?!)
Sheryl Sandberg, COO of Facebook recently made a prediction at the Nielson 360 Conference that email will be toppled by social media because of the millions of wall posts on Facebook. However, many people disagree with this biased logic. Since when has the launch of a new channel actually killed an existing channel?
What Do Content Marketing, Search, and Social Media Have in Common: Lessons from the Online Marketing Summit 2010
The Online Marketing Summit came to Minneapolis recently and one of the biggest themes of the day was the interdependence of content marketing, search, and social media in your marketing strategy. To kick off the day Joe Puluzzi of Junta42 and the Content Marketing Institute led a workshop on social media & content marketing. Below are a few of the take-aways for those who could not attend.
5 Deadly Sins of Email Marketing
Email is a powerful integrated marketing tool, but a poorly considered message can end up in one of the circles of email hell - deleted without being read or relegated to the spam filter. Avoid committing these deadly sins:
Why Search Engine Optimization Services Should Leverage Content
Search engine optimization services should provide their clients with inbound links. That’s just how SEO works in 2010. Five years ago this wasn’t the case, but now, link building is extremely important if an SEO campaign is going to show great results.
