All About Content Marketing at the Custom Media Day
The Custom Media Day event that I attended Wednesday, organized by the Custom Content Council was an event not to be missed by anyone interested in content marketing, content strategy, or digital publishing. Below are a few brief takeaways for those who could not attend.
If Fresh Content Is King: Yahoo Is Building a Dynasty
You’ve been told by SEO experts to keep your website content fresh, and you installed an easy-to-use CMS so your marketing team can add fresh content. Maybe you even launched a blog to make your site more “search engine friendly.” Is it really worth all the extra effort?
You Can’t Be Fully Integrated Without Ted
Hi, meet Ted. Ted is your email marketing manager. He’s dedicated, direct and has a track record for producing great ROI. He’s been around forever and everybody relies on him. So you’re looking at your budget and thinking: I can’t do it all, I really need to cut something. “Ah ha,” you say to yourself, “I’ll drop email marketing. That will allow me to do all these other things. After all everyone is doing social and mobile marketing these days. I’ll switch to that.”
Graphic Design B.C. (before computers)
It’s hard to imagine a time without computers these days. We live in the era of iPhone’s, GPS’s and unlimited Wi-Fi everywhere. But, surely there was graphic design before computers, software and all these gadgets? Wikipedia says that graphic design is a collaborative process between a client and a designer – in conjunction with producers of form (i.e., printers, programmers, sign makers, etc.) — to convey a specific message to a targeted audience. That doesn’t say a thing about Adobe, dual wide-screen monitors or fancy mouses!
Interview with Joe Pulizzi: Content Marketing Tips For 2011
Joe Pulizzi is a self proclaimed content marketing evangelist and a man who is clearly passionate about the color orange. As one of the foremost thought leaders behind the content marketing movement, he’s got some great key insights that he shared with me during our discussion about content marketing.
