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Brian Bierbaum

2012 and 2013 Hospital Marketing Trends: We Want Your Input!

The Society for Healthcare Strategy and Market Development is working hard to bring Connections 2012 attendees a line-up of speakers that address topics on top of your to do list for 2012 and 2013. Below are some insights into what I think will be hot topics in 2012 and an opportunity to give your feedback.

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Brian Bierbaum

How to Spy on Your Spouse

As usual, my wife and I left for work at the same time this morning to get started with our days. Mine began with an unusual phone call …

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Brian Bierbaum

Facebook Contests for Banks and Credit Unions Part III: Spreading the Word About Your Promotion

In my first two posts on Facebook contests, I covered what you can expect from a Facebook contest and the legal considerations you should consider. In the last post of the series, I will cover tips for spreading the word about your contest, sweepstakes or promotion. Having a plan (and budget) for getting the word out is almost more important than the contest itself.

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Brian Bierbaum

Facebook Contests for Banks and Credit Unions Part II: Legal Considerations

In my blog post Facebook Contests for Banks and Credit Unions: Should You Utilize Promotions?, I covered what you can expect from a Facebook contest and questions to ask your team. This post will cover legal considerations for your contest, sweepstakes or promotion.

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Brian Bierbaum

Facebook Contests for Banks and Credit Unions Part I: Should You Utilize Promotions?

Launching a Facebook contest can have tremendous impact on your financial institution. This is the first in a series and will cover considerations you should address before beginning Facebook contests. Following posts will cover legal considerations and how to spread the word about your promotional campaign.

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