Marketing Trends: 5 Reasons Print Marketing Will Always Be “In”
Rumors have been circulating: print isn’t popular. With technology constantly changing the way we receive and seek out information, we’re more impulsive and impatient than ever, spending more time on social media sites than we do socially interacting face to face. But this makes me wonder: Will we eventually burn out? I think so, and print can be our breath of fresh air. Lately, it seems print may not be “all the rage”, but here’s 5 reasons I think it will always be accepted.
Volunteering: Improving Morale in Your Community and Company
Looking for an extra curricular activity that could improve you emotionally, morally and professionally? Try volunteering. Not to sound like a goody two-shoes – although I’ve been pegged before – but I haven’t found anything to be more gratifying and rewarding. What’s even better is it might be possible for you to give back AND get out of work to do it. Many employers are finding that by allowing and promoting volunteering during work hours, they’re not only benefiting the communities they live in but also the employees that work for them.
Conduct a Creative Brainstorm
Ever wonder how great marketing ideas like the E*TRADE® talking babies, the “man-your-man-could-smell-like-man” from Old Spice® or my all time favorite, the talking stain from Tide® come to be? On the other hand, ever wonder how a group of people could leave a room thinking creepy, talking rodents could stimulate hunger for Quizno’s® or repeatedly saying a brand name in a headache provoking manner could ironically make people want to use HeadOn® to relieve their headache? Good or bad marketing ideas can come from some unlikable places but most stem from a creative brainstorm.
What’s Your Personality Type (face)?
I’m not referring to whether you’re an introvert or extrovert, but instead whether you might prefer to use sans-serif or serif. Typefaces are a lot like people. They come in various shapes and sizes; they can be friendly, reserved, unusual, familiar, joyful or gloomy. Many times in design, choosing the right graphic, copywriting or color palette takes precedence over other visual aesthetics, but choosing what and how you implement the right typeface can really make or break a project.
Opt-in to Shopping Online During the Holidays
Thanksgiving is one my favorite times spent with my family. Touch football in the front yard, putting together puzzles with my little cousins, building gingerbread houses, watching the movie Elf, a competitive game of Bunco and a not-so-talented talent show. I’d be the first to admit our traditions are unique, but I think some “normal” traditions lead to losing sight of their “happy holidays” intentions, like Black Friday shopping trips.
