Target Your Inactive Email Subscribers
Did you know that 70-75% of your email list is inactive? That means only 25-30% of your email list is active. If this was high school, you would be failing. Luckily when it comes to email marketing, it’s an open book world. So open your ‘books’ and follow the steps below. I’ll start with steps to help you segment your inactive subscribers, identify ways to re-engage, test your results and improve the opt-in process (in many cases this is the underlying problem).
Add Pizzazz to Your Emails with Animated GIFs
Want to grab your readers’ attention? Try adding an animated gif to catch your reader’s eye. And if you create a really fun animation, your readers may actually forward your email on to friends and family.
Animated gifs are basically made up of a bunch of images that when played in sequence look like the image is moving. Here are a few examples from recent email campaigns.
Respect Your Subscribers’ Time … Tips on Email Frequency
We’re coming up on the big holiday/end-of-year email push and as you start to receive an increase in emails from your favorite retailers, I thought this would be a good time to talk about email frequency. Throughout the year you may have been sending regular emails once or twice a month, but now that the holidays and the end of the year are approaching, you may decide to send more often (to sell products like gift cards, encourage opening a new IRA before the end of the year, encourage scheduling of elective health procedures with remaining flex spending dollars, etc.). You want to capitalize on holiday and end-of-year spending, so you need to get the word out. Here are a few things to consider as you plan out those email campaigns.
Why You Should Incorporate Email Marketing at Your Bank or Credit Union
For many bank and credit union marketers, the biggest hurdle in getting an email marketing program off the ground isn’t actually sitting down and writing the content to use (although that’s the second most common struggle we hear). Often, we hear that getting permission from senior management to start sending those emails is the biggest challenge.
Here are a few thoughts on why management should start allowing you to build your email marketing strategy.
Does Your Email Look Good Naked?
Don’t worry. This post is completely safe to be reading at work. By naked, I’m referring to when your email is viewed with images turned off.
You’re ready to hit send, proud of your latest email design, but did you check to see how your email looks for most of your subscribers? Most email clients have images turned off by default, so your first and quite often the last opportunity to engage your subscriber isn’t your design. It’s your subject line and your creative placement of non-image based copy. I know personally I rarely ever turn images on. Many of my friends and family do the same, so I know I’m not being odd. Okay, so I am a bit off, but that’s a whole different blog post.
