Interview with Ken Parker of Valley Health System: Service Line Marketing
Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.
Thank You to The Thank You Economy
In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk’s latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn’t really all about marketing (at least in a traditional sense), nor was it all about social media.
Happy Thanksgiving: State Farm®, William Shatner and Turkey Fryers
State Farm and their partner agencies make great ads. (This one about an agent named Jake always makes me chuckle.) But their latest marketing campaign truly stands out. Educational content marketing should be educational. But, let’s not forget that it can also be funny. It can make light of a serious subject while still getting the message across.
Get it right and your funny educational message could go viral.
Helpful Steps for Invigorating Your Educational Content Marketing
From the moment I first saw the BMO Harris Bank Helpful Steps® for Parents advertisements, I knew I was in love. The ads themselves are hilarious (see below) … but that’s not the only reason to love this campaign. BMO Harris Bank is providing a great service to their customers and members of the communities they serve.
Are you employing educational content as part of your marketing plan? If so, could you use some tips to energize your program?
The Mobilenator
Was James Cameron onto something with “The Terminator” when he envisioned a world where machines will rule us all? Is it already true?
Warning: this post may have strong nerdy undertones.
