Let Go, Customers Control Your Brand
It’s budgeting season for most marketers and you can almost feel the “Multi-Channel Marketing Stress” (MCMS) in the air. How many of you have to walk into a boardroom and beg for funding for Facebook, Twitter or more advanced email solutions? It would be a whole lot easier if more CEOs embraced the power of integrated marketing, but who can blame them when we see our customers controlling our brands online?
If Fresh Content Is King: Yahoo Is Building a Dynasty
You’ve been told by SEO experts to keep your website content fresh, and you installed an easy-to-use CMS so your marketing team can add fresh content. Maybe you even launched a blog to make your site more “search engine friendly.” Is it really worth all the extra effort?
Old Spice Combines TV, Twitter and YouTube Efforts to Boost Brand
Have you seen the “Old Spice guy” on TV? This brand persona is smooth and hilarious as he charms his way right into your living room, wearing nothing but a towel. Now he’s charming his way across the Web with his funny Twitter posts and YouTube video responses to celebrity Tweets.
Facebook Thinks Email is “Probably Going Away” (Really!?!)
Sheryl Sandberg, COO of Facebook recently made a prediction at the Nielson 360 Conference that email will be toppled by social media because of the millions of wall posts on Facebook. However, many people disagree with this biased logic. Since when has the launch of a new channel actually killed an existing channel?
Creating Compelling Content: Marketing Tips for Bringing Passion to Your Brand
I recently had the pleasure of speaking with financial marketers at the Arizona Credit Union League’s 2010 Annual Meeting. The theme of this year’s event was “People, Passion and Purpose” and I think it captured a theme that many industries are embracing today. To reach customers you have to share their passions and understand the higher purpose to what drives them.
