Webinar: How Financial Institutions Are Leveraging Social Media
Last month, Priority’s Brian Bierbaum presented “How Financial Institutions Are Leveraging Social Media”. I recently interviewed him to hear what he had to say about the presentation.
The Struggle of Branding in a Digital World
If you’ve been on a ‘branding committee’, you know how challenging it can be to create a new corporate brand or name for a product. It’s more than thinking of creative names and URLs, it’s also likely you need to protect your name with a trademark. More often than not, you’ll discover many names have been snatched up … long before your branding committee thought of them.
Healthcare Accountability, Integration and KISS at Greystone in Orlando
I’m back from sunny Florida to a somewhat dreary Minneapolis in November. However cool and dreary it may feel in Minnesota, I’m feeling extraordinarily inspired … a little sunny you could even say! Why? Because I spent two days last week with some of the greatest minds in healthcare marketing at the 15th Annual Greystone Healthcare Internet Conference.
Along with a few colleagues from the Priority Integrated Marketing and Dowden Custom Media teams, I heard from many healthcare marketers telling stories of integration, collaboration and even KISS.
Want a Greater “Share of Wallet”? Think Mobile
It is conference season here at Priority and many of us are in the field meeting with marketing directors at industry events. Some of those events are documented here in our blog where we comment, observe trends and discuss the “buzz” topics at each conference (read our most recent recaps: A ‘Twit’cap of the 2011 ABA Bank Marketing Conference and 5 SHSMD Conversations from Phoenix).
One trend I’m spotting, regardless of industry, is the interest in gaining a greater “share of wallet” from consumers. Mobile is playing a big role in growing “share of wallet,” and I am excited to see that it’s featured topic at our next conference, the upcoming 2011 Greystone.Net Healthcare Internet Conference in Orlando, Fla.
Struggling with Multi-Channel Marketing? You’re Not Alone
While most marketing gurus stress the importance of multi-channel marketing, what they often ignore is how stressful it can be to implement coordinated online and offline marketing campaigns. At Priority, we’ve coined the phrase “multi-channel marketing stress” (MCMS), recognizing what marketing directors across the country are feeling every day. It’s a condition brought on by a fast-paced, multi-tasking society.
