Are You Predestined for Marketing?
The next time someone sidles up to you at a bar and asks, “What’s your sign?” he or she may just be trying to find out where you work.
Don’t Let Your Website Drive Away Traffic
I’m this close to breaking up with my bank.
Why, you may ask? Did they raise your credit card rate? Hit you with an exorbitant fee? Deny you a loan?
None of the above. They changed their website.
5 Ways to Cope with the New-Normal Workload
Corporations are doing a great job of doing more with less and increasing productivity. It makes owners, shareholders and creditors very happy. But, what about the staff?
As a marketing professional, you probably face increased productivity demands. You’re required to multitask – plan a marketing strategy, respond to urgent requests for materials, master interactive platforms like social media, implement a new campaign – all the while coping with fewer resources and a limited budget.
What Financial Marketers Can Learn by Achieving a Certified Retirement Counselor® (or Other!) Designation
Because I work closely with retirement plan clients, getting some industry cred seemed like a good idea. After all, it would allow me to leverage what I’ve learned from years of working in the field, further my personal goal of continuing education, earn the respect of my co-workers (questionable) and perhaps even score some new business cards.
Feeding the Web Content Monster
That growling sound you hear isn’t your stomach shortly before lunchtime. It’s your website, hungrily seeking more and fresher content.
