Planning and Strategy: Objectives for Financial Institutions Using Facebook Marketing
Social media platforms don’t sleep at all, ever! They are literally open for business 24/7/365. Many Credit Unions and Banks on Facebook have already heard the wake up call and have taken the first sips of morning coffee with interactive marketing by establishing a Facebook page. Unfortunately, without considering a complete marketing plan or strategy for Facebook presence, many pages are just sitting at the breakfast table waiting to see where the day will take them next.
5 Tips for Collaborating on Your Next Project Proposal
You’ve spent countless hours working on your marketing strategy. You’ve spent even more countless hours working on preparing your latest project notes or RFP to get the most accurate quote you can from potential outside partners (Need help? Read our tips for preparing your next RFP). Make the most of those hours by incorporating these 5 tips for collaborating with prospective partners on your next project proposal.
5 Ways to Cope with the New-Normal Workload
Corporations are doing a great job of doing more with less and increasing productivity. It makes owners, shareholders and creditors very happy. But, what about the staff?
As a marketing professional, you probably face increased productivity demands. You’re required to multitask – plan a marketing strategy, respond to urgent requests for materials, master interactive platforms like social media, implement a new campaign – all the while coping with fewer resources and a limited budget.
Trust Agents: Using the Web to Build Influence
At Priority, we’re always doing a lot of reading and if we find a good book, we usually give it away at industry marketing conferences where we are exhibiting. By sharing knowledge, we build trust with clients and prospects and coincidentally the latest book on our recommended reading list is, “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” by authors Chris Brogan and Julien Smith.
Tips for Writing a Request for Information (RFI) and Request for Proposal (RFP)
Five years ago, I wrote an optimized article on how to write a request for proposal (RFP) in response to clients requesting advice. Little did I know that one single content marketing effort would generate more traffic than our homepage for years to come. I have updated and simplified the content for all of you proactive planners who are getting a head start on 2012.
