SOPA and PIPA: Copyright Protection or Threat to Free Speech?
When Wikipedia chose to “go dark” by shutting down its site last Wednesday, people really took notice. Google took a symbolic stand by blacking out its iconic name on its homepage and many other sites took a stand as well.
This online protest (and others that occurred offline) had an impact. Both SOPA and PIPA were shelved indefinitely just two days later.
Happy Thanksgiving: State Farm®, William Shatner and Turkey Fryers
State Farm and their partner agencies make great ads. (This one about an agent named Jake always makes me chuckle.) But their latest marketing campaign truly stands out. Educational content marketing should be educational. But, let’s not forget that it can also be funny. It can make light of a serious subject while still getting the message across.
Get it right and your funny educational message could go viral.
10 Tips for Better Interviews with Health Professionals
Marketers rely on interviews to add substance and credibility to our efforts – we can’t just create this stuff out of thin air! The problem: doctors, nurses and administrators are busy. Chasing them down for interviews and coming through with dazzling quotes requires a bit of skill and some luck.
Healthcare Accountability, Integration and KISS at Greystone in Orlando
I’m back from sunny Florida to a somewhat dreary Minneapolis in November. However cool and dreary it may feel in Minnesota, I’m feeling extraordinarily inspired … a little sunny you could even say! Why? Because I spent two days last week with some of the greatest minds in healthcare marketing at the 15th Annual Greystone Healthcare Internet Conference.
Along with a few colleagues from the Priority Integrated Marketing and Dowden Custom Media teams, I heard from many healthcare marketers telling stories of integration, collaboration and even KISS.
Helpful Steps for Invigorating Your Educational Content Marketing
From the moment I first saw the BMO Harris Bank Helpful Steps® for Parents advertisements, I knew I was in love. The ads themselves are hilarious (see below) … but that’s not the only reason to love this campaign. BMO Harris Bank is providing a great service to their customers and members of the communities they serve.
Are you employing educational content as part of your marketing plan? If so, could you use some tips to energize your program?
