5 Excellent Infographics (and Why They’re Excellent)
It seems no matter where you go, everyone is talking about infographics. Some experts are asking if they are played out/dead/jumped the shark. Some say they’re ubiquitous, but still worth doing if you can truly invest in executing them well.
Now, we can all probably agree that infographics are just a fancy term for visual aid – and that visual aids are nothing new. That said, I have thoroughly enjoyed this emphasis on laying out information visually (it sure beats trying to tell a story with information and Excel 2000). Here are five of my favorite infographics for a little inspiration.
Marketing Trends: 5 Reasons Print Marketing Will Always Be “In”
Rumors have been circulating: print isn’t popular. With technology constantly changing the way we receive and seek out information, we’re more impulsive and impatient than ever, spending more time on social media sites than we do socially interacting face to face. But this makes me wonder: Will we eventually burn out? I think so, and print can be our breath of fresh air. Lately, it seems print may not be “all the rage”, but here’s 5 reasons I think it will always be accepted.
Graphic Design B.C. (before computers)
It’s hard to imagine a time without computers these days. We live in the era of iPhone’s, GPS’s and unlimited Wi-Fi everywhere. But, surely there was graphic design before computers, software and all these gadgets? Wikipedia says that graphic design is a collaborative process between a client and a designer – in conjunction with producers of form (i.e., printers, programmers, sign makers, etc.) — to convey a specific message to a targeted audience. That doesn’t say a thing about Adobe, dual wide-screen monitors or fancy mouses!
Conduct a Creative Brainstorm
Ever wonder how great marketing ideas like the E*TRADE® talking babies, the “man-your-man-could-smell-like-man” from Old Spice® or my all time favorite, the talking stain from Tide® come to be? On the other hand, ever wonder how a group of people could leave a room thinking creepy, talking rodents could stimulate hunger for Quizno’s® or repeatedly saying a brand name in a headache provoking manner could ironically make people want to use HeadOn® to relieve their headache? Good or bad marketing ideas can come from some unlikable places but most stem from a creative brainstorm.
Music is My Muse
There isn’t a day that goes by when I don’t feel thankful that my office doesn’t have a soft rock station playing over the intercom. It’s not that I have a problem with Fleetwood Mac or Toni Braxton. I’ve actually found that listening to Genesis is a more effective method of curing hiccups than eating gobs of peanut butter.
