Target Your Inactive Email Subscribers
Did you know that 70-75% of your email list is inactive? That means only 25-30% of your email list is active. If this was high school, you would be failing. Luckily when it comes to email marketing, it’s an open book world. So open your ‘books’ and follow the steps below. I’ll start with steps to help you segment your inactive subscribers, identify ways to re-engage, test your results and improve the opt-in process (in many cases this is the underlying problem).
Add Pizzazz to Your Emails with Animated GIFs
Want to grab your readers’ attention? Try adding an animated gif to catch your reader’s eye. And if you create a really fun animation, your readers may actually forward your email on to friends and family.
Animated gifs are basically made up of a bunch of images that when played in sequence look like the image is moving. Here are a few examples from recent email campaigns.
Lessons Learned at the MIMA Summit 2011
I am proud to be a Minnesotan. Few around the country know that Minnesota is home to one of the most vibrant interactive marketing communities in the world. We are homegrown and groomed thanks to long-established organizations like the Advertising Federation of Minnesota and the newer Minnesota Interactive Marketing Association (MIMA). Last week MIMA held their annual summit with speakers from around the world. Below are a few nuggets from the conference I feel apply particularly well to the financial and healthcare industries.
Using Email Marketing for Successful Social Media (and Vice Versa)
I’m always looking to learn more from our subject matter experts here at Priority so that I can help the marketers I speak with develop the right strategies and programs to support their organizational goals. I recently spoke with a marketer about her email marketing and social media efforts. She was dabbling in both, but not really driving either to success. So, I sat down with Grant Evans, our email marketing manager to talk to him about how she could maximize her success from both efforts by making them work better together.
Respect Your Subscribers’ Time … Tips on Email Frequency
We’re coming up on the big holiday/end-of-year email push and as you start to receive an increase in emails from your favorite retailers, I thought this would be a good time to talk about email frequency. Throughout the year you may have been sending regular emails once or twice a month, but now that the holidays and the end of the year are approaching, you may decide to send more often (to sell products like gift cards, encourage opening a new IRA before the end of the year, encourage scheduling of elective health procedures with remaining flex spending dollars, etc.). You want to capitalize on holiday and end-of-year spending, so you need to get the word out. Here are a few things to consider as you plan out those email campaigns.
