Pointers for Planning an Event
Are you responsible for planning annual galas, community events or board meetings? With New Year’s Eve upon us, I thought it would be a good time to talk about planning meetings and events. Hopefully you’ll be able to incorporate these pointers in 2012.
The Delivery of BAI’s #RetailDelivery
It’s been a week since I returned from BAI’s Retail Delivery Conference in Chicago and since returning, I’ve been busy continuing many of the conversations that developed while I was there. Retail Delivery is always a great show that puts the spotlight on hot technology topics for banking and credit union marketers. As mentioned on our PriorityResults Twitter handle, the buzz seemed to be about social media, customer/member engagement and might I add, mobile.
A ‘Twit’cap of the 2011 ABA Bank Marketing Conference
I’m getting settled back into work after an excellent time at the 2011 ABA Bank Marketing Conference in Baltimore. My colleagues and I really enjoyed the show – it was well attended with great speakers and insightful presentations. Before I get back to business, I hope that I can provide a helpful recap (or “twit”cap since I am utilizing tweets in my coverage of the conference) of the hot topics for those who were present, as well as non-attendees.
The Positives and Negatives of Email Opt Outs
Do the people who opt out of your email campaign make you a little nervous? It’s a black and white confirmation that your audience doesn’t want what you’re offering. (At least when they throw the paper newsletter out, you don’t see it, right?) The unsubscribe rate is the percentage of recipients who opted out of the list – the unsubscribed divided by the number delivered. It’s hard to ignore the number that spells out rejection, but in today’s email driven world, people are very protective of their inboxes and don’t want to deal with things they aren’t interested in.
I know what you’re thinking, “how can there be something positive about people opting out of my email campaign?” It’s not all doom and gloom when it comes to opt outs. Here are a few things to consider when evaluating opt outs.
Writing Should Be Fun!
www.WelcomingWorthyWords.com
As an avid Scrabble® player, I was thrilled to hear the news that 400 fresh words have just been added to the Concise Oxford English Dictionary.
Just think – retweet, sexting and woot among them.
