Thank You to The Thank You Economy
In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk’s latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn’t really all about marketing (at least in a traditional sense), nor was it all about social media.
Healthcare Accountability, Integration and KISS at Greystone in Orlando
I’m back from sunny Florida to a somewhat dreary Minneapolis in November. However cool and dreary it may feel in Minnesota, I’m feeling extraordinarily inspired … a little sunny you could even say! Why? Because I spent two days last week with some of the greatest minds in healthcare marketing at the 15th Annual Greystone Healthcare Internet Conference.
Along with a few colleagues from the Priority Integrated Marketing and Dowden Custom Media teams, I heard from many healthcare marketers telling stories of integration, collaboration and even KISS.
Using Email Marketing for Successful Social Media (and Vice Versa)
I’m always looking to learn more from our subject matter experts here at Priority so that I can help the marketers I speak with develop the right strategies and programs to support their organizational goals. I recently spoke with a marketer about her email marketing and social media efforts. She was dabbling in both, but not really driving either to success. So, I sat down with Grant Evans, our email marketing manager to talk to him about how she could maximize her success from both efforts by making them work better together.
5 SHSMD Conversations from Phoenix
The Society for Healthcare Strategy and Market Development’s 2011 Connections Conference was a special time for the Dowden Custom Media and Priority Integrated Marketing teams. In case you still haven’t heard, we became one team in June (you can read our press release for more information) and this was the first time we were able to present ourselves as one team, introduce clients (to our larger team and to each other) and spend a significant amount of time together with hundreds of talented healthcare marketers. The last few months have been exciting for us as our teams start to integrate and our services expand.
On Thursday, September 15, we were honored to lead five round table discussions over lunch. As our two companies become one, we are energized by the 50+ years of shared knowledge our teams now hold. Take a peek into 5 distinct conversations with experts from Dowden and Priority held over the round table luncheon at SHSMD Connections 2011 in Phoenix.
Struggling with Multi-Channel Marketing? You’re Not Alone
While most marketing gurus stress the importance of multi-channel marketing, what they often ignore is how stressful it can be to implement coordinated online and offline marketing campaigns. At Priority, we’ve coined the phrase “multi-channel marketing stress” (MCMS), recognizing what marketing directors across the country are feeling every day. It’s a condition brought on by a fast-paced, multi-tasking society.
