Interview with Ken Parker of Valley Health System: Service Line Marketing
Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.
Thank You to The Thank You Economy
In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk’s latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn’t really all about marketing (at least in a traditional sense), nor was it all about social media.
The Struggle of Branding in a Digital World
If you’ve been on a ‘branding committee’, you know how challenging it can be to create a new corporate brand or name for a product. It’s more than thinking of creative names and URLs, it’s also likely you need to protect your name with a trademark. More often than not, you’ll discover many names have been snatched up … long before your branding committee thought of them.
How to Spy on Your Spouse
As usual, my wife and I left for work at the same time this morning to get started with our days. Mine began with an unusual phone call …
Healthcare Accountability, Integration and KISS at Greystone in Orlando
I’m back from sunny Florida to a somewhat dreary Minneapolis in November. However cool and dreary it may feel in Minnesota, I’m feeling extraordinarily inspired … a little sunny you could even say! Why? Because I spent two days last week with some of the greatest minds in healthcare marketing at the 15th Annual Greystone Healthcare Internet Conference.
Along with a few colleagues from the Priority Integrated Marketing and Dowden Custom Media teams, I heard from many healthcare marketers telling stories of integration, collaboration and even KISS.
