Credit Union Contest Microsite Engages 33,734 Unique Visitors
When we started developing a microsite for one of our financial services clients, we anticipated that the contest could go viral. However, we quickly learned there’s no limit to the extent an audience will go to win a contest. Read on for the play-by-play and results.
Interview with Ken Parker of Valley Health System: Service Line Marketing
Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.
Interview with Denise Shouse: Advice on Launching a New Product and Winning Awards While Doing It
Denise Shouse is the Large Group Portfolio Manager for Blue Cross and Blue Shield of Minnesota. Shouse oversees the development, marketing, deployment, profitability and enrollment strategies for a diverse product line that serves more than 250,000 members in the Minnesota marketplace.
The De-evolution of Written Language (and Goodbye Apostrophe)
The Internet is obviously changing how the world communicates, but have you considered the Internet’s impact on written language? Today’s Web content needs to be shorter, emails need to be succinct and even words themselves are being mashed together to create new ideas or business paradigms.
Custom Publications and Microsites – What is the Relationship?
Increasing the results of your marketing efforts in 2010 on a tight budget does not have to be impossible. One strategy in the thrifty marketer’s toolbox is to leverage an existing custom publication by integrating it with a microsite. The primary benefit of integrating your custom publication with an accompanying microsite is to extend both your reach and depth of engagement with your readers.
