Interview with Ken Parker of Valley Health System: Service Line Marketing
Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.
5 Tips for Collaborating on Your Next Project Proposal
You’ve spent countless hours working on your marketing strategy. You’ve spent even more countless hours working on preparing your latest project notes or RFP to get the most accurate quote you can from potential outside partners (Need help? Read our tips for preparing your next RFP). Make the most of those hours by incorporating these 5 tips for collaborating with prospective partners on your next project proposal.
Email Metrics: Why They’re Important
You’ve invested time and money into producing an email. Finally it’s sent. Your job is done, right?
Not even close. Yes, even after it’s sent, an email is never really gone. The reporting begins and in order to build a successful email campaign, email metrics and reporting are essential. It shows the progress your campaign is making, how you can make it better and what is already successful.
SEO: Optimize Your Content for Bing
When it comes to optimizing content for search results, most people focus on ways to get Google to index their content. Recently, we’ve been testing content here at Priority and have been impressed with the traffic and page rankings our content receives from Bing.
Marketing Trends: 5 Reasons Print Marketing Will Always Be “In”
Rumors have been circulating: print isn’t popular. With technology constantly changing the way we receive and seek out information, we’re more impulsive and impatient than ever, spending more time on social media sites than we do socially interacting face to face. But this makes me wonder: Will we eventually burn out? I think so, and print can be our breath of fresh air. Lately, it seems print may not be “all the rage”, but here’s 5 reasons I think it will always be accepted.
