3 Ways to Leverage Local Search Engine Optimization for Your Long Term Care Facilities
As Gen X begins to help their baby boomer parents look at long-term care options, they are increasingly turning to digital channels such as search engines and social media to help make their decisions. According to a Bright Local survey, Google Places drives 33% of all website visits to local business websites. This presents an ideal opportunity for your organization to increase traffic to each of your facilities through local search engine optimization.
3 Ways to Promote Your Physicians (With or Without Them)
A colleague here at Priority Integrated Marketing recently mentioned a visit with their physician who was lamenting the many marketing duties they were now expected to contribute. The physician longed for the days of old when they weren’t required to promote themselves. I’m certain most healthcare marketers don’t have it easy when it comes to engaging their physicians in the marketing of them as practitioners. Here are 3 ways you can promote physicians in your practice – and most of these ideas can be employed without those busy Docs!
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Hospital Marketing Studies and Statistics
Have you ever been asked to present (with short notice) your marketing project to the board of directors or an executive committee at your hospital? Chances are that you have and you may have found yourself scrambling to pull together additional relevant industry stats to work into your presentation. This post is devoted to helping you build a business case to sell your project to management for a variety of project types including social media, email, website and search engine optimization.
In the Know: The Best Way to Use SEO for a Credit Union’s Website
We recently launched Priority’s “In the Know” – a site devoted to answering tough marketing questions. If you’ve ever wanted to ask a question, but hesitated for fear of sounding uninformed among your colleagues, you can submit a question to Priority’s “In the Know” page and we’ll find someone (in Priority or the greater marketing world) to answer your question on our blog.
Our first question came to us from a credit union in Kentucky: what really is the best way to achieve search engine optimization for a credit union’s website?
2011 National Health Observances and your SEO Strategy
Each year, the U.S. Department of Health and Human Services publishes a list of federal health observances by month which thousands of healthcare marketers use for planning events, newsletter content, promotions, online/social media content and many other marketing activities. However, has your hospital considered aligning your service line search engine optimization strategy with key events throughout the year?
