Helpful Steps for Invigorating Your Educational Content Marketing
From the moment I first saw the BMO Harris Bank Helpful Steps® for Parents advertisements, I knew I was in love. The ads themselves are hilarious (see below) … but that’s not the only reason to love this campaign. BMO Harris Bank is providing a great service to their customers and members of the communities they serve.
Are you employing educational content as part of your marketing plan? If so, could you use some tips to energize your program?
How Trigger Email Works
If you’re executing an email marketing program and hoping to improve the bottom line, trigger email, also referred to as triggered email, can help you boost your conversions.
What is Return on Investment (ROI)?
I can’t count how many times I’ve been to a presentation and heard a marketer ask what the ROI is on a campaign and the response being some form of the following:
- We got a lot of clicks from this channel and not a lot from this channel.
- We think it was really good. We got a lot of really good feedback from customers and sales are on the rise.
- Our list now has this many more addresses.
When you hear responses such as these, what’s your initial reaction? If you’re thinking something along the lines of “I need a number” or “was that the goal?” you’re on the right track.
LinkedIn Polls: Market Research in Days not Months
Millions of individuals and businesses have utilized LinkedIn polls to quickly gather answers to basic questions since the feature was released. However, there are not a lot of examples of organizations using them as a primary market research source yet.
Personalized Customer Engagement: One Step at a Time
As marketers, we all know building a one-to-one interaction with our target audience equates to increased response and engagement. Unfortunately, the reality is, very few organizations actually deliver message personalization at a useful level yet. With current technology and a solid strategy, we can dynamically stream website banner advertisements, customize website or landing page layouts, deliver website content, and personalize email and direct marketing campaigns making engagement with our customers more personalized, relevant, and beneficial for both the customer and marketer.
