6 Easy Ways to Leverage QR Codes in Your Marketing
You’ve probably noticed the QR codes popping up in marketing campaigns these days (even Esquire magazine featured a QR code on its cover). This matrix barcode looks like a pixilated ink blotch and sometimes appears on posters or in magazine ads. The purpose of this new response technique (new to United States, it’s been popular in Japan since 1994) is to reach the mobile users.
Consumers can use their QR code-ready smartphone to scan or take a picture of the QR code and instantly be taken online to a landing page, website or even opt-in to text updates.
Credit Unions, Banking and Mobile Marketing: 3 Trends to Watch
Between July 2008 and July 2009, mobile users in the U.S. sent more than 1.3 trillion text messages, almost double the 660 billion calls they made, according to CTIA — the Wireless Association. Additionally, a 2010 study by Morgan Stanley shows that 3.3 million iPads were sold in the first three months of release and Morgan Stanley Analysts are projecting 1st year sales to reach 16 million. In other words, mobile devices are on pace to become one of the world’s most popular forms of communication and content consumption.
Free Content as a Marketing Technique
David Meerman Scott’s blog, WebInkNow, recently had a post featuring a great interview with Tom Peters. One of the topics that caught my interest was hearing Tom describe why he gives away totally free content (as David points out, the content is truly free – it doesn’t even require registration).
Give Your Customers a Nudge
A recent study conducted in the Philippines, Peru and Bolivia, led by Dartmouth University economics professor Jonathan Zinman, proved that text messages helped bank customers boost their savings by 6%. Researchers found that simple reminders or “nudges” were effective at changing banking behavior.
Would that approach work in the United States? In other industries?
