Healthcare Accountability, Integration and KISS at Greystone in Orlando
I’m back from sunny Florida to a somewhat dreary Minneapolis in November. However cool and dreary it may feel in Minnesota, I’m feeling extraordinarily inspired … a little sunny you could even say! Why? Because I spent two days last week with some of the greatest minds in healthcare marketing at the 15th Annual Greystone Healthcare Internet Conference.
Along with a few colleagues from the Priority Integrated Marketing and Dowden Custom Media teams, I heard from many healthcare marketers telling stories of integration, collaboration and even KISS.
Don’t Let Your Website Drive Away Traffic
I’m this close to breaking up with my bank.
Why, you may ask? Did they raise your credit card rate? Hit you with an exorbitant fee? Deny you a loan?
None of the above. They changed their website.
How Not to Screw Up Your CPA Firm’s New Website
With the Association for Accounting Marketing (AAM) Summit coming up, I thought it would be appropriate to touch on CPA firm websites. If you are interested in turning your old website into a great lead generation and marketing tool, read on for some quick do’s and don’ts to get you started.
Hospital Marketing Studies and Statistics
Have you ever been asked to present (with short notice) your marketing project to the board of directors or an executive committee at your hospital? Chances are that you have and you may have found yourself scrambling to pull together additional relevant industry stats to work into your presentation. This post is devoted to helping you build a business case to sell your project to management for a variety of project types including social media, email, website and search engine optimization.
Web Accessibility, Section 508 and What It Means for Your Credit Union Website
Section 508 requires that “Federal agencies’ electronic and information technology is accessible to people with disabilities.” Although credit unions are not technically Federal agencies, the NCUA is and it has been rumored that they are considering initiatives to bring credit unions into compliance with 508 when it comes to websites, Web applications (such as online banking) and all attached files (the Wiki entry on Section 508 mentions that private websites may need to comply if they “are receiving federal funds or under contract with a federal agency”).
