10 Tips for Better Interviews with Health Professionals
Marketers rely on interviews to add substance and credibility to our efforts – we can’t just create this stuff out of thin air! The problem: doctors, nurses and administrators are busy. Chasing them down for interviews and coming through with dazzling quotes requires a bit of skill and some luck.
Writing Should Be Fun!
www.WelcomingWorthyWords.com
As an avid Scrabble® player, I was thrilled to hear the news that 400 fresh words have just been added to the Concise Oxford English Dictionary.
Just think – retweet, sexting and woot among them.
Priority’s 16 Quick and Easy Copy Editing Tips
So you’ve been hard at work to <insert: write copy for your company’s website redesign, create content for this quarter’s publication or monthly email newsletter, gather information for your annual report> and you want to make sure everything is p-e-r-f-e-c-t. Here are 16 obvious and not-so-obvious things to check when you’re preparing copy for your next important project. We hope our tips help. Try our easy-to-use printer button at the bottom of this post and keep these tips handy at your desk (it’s next to all of the social media icons)!
What Financial Marketers Can Learn by Achieving a Certified Retirement Counselor® (or Other!) Designation
Because I work closely with retirement plan clients, getting some industry cred seemed like a good idea. After all, it would allow me to leverage what I’ve learned from years of working in the field, further my personal goal of continuing education, earn the respect of my co-workers (questionable) and perhaps even score some new business cards.
Copywriting in a New Media and Marketing Era with Teressa Iezzi
Traditional marketing and advertising messages have a lifespan of days/weeks/months, then you’re on to the next thing. In today’s new media landscape, the best marketing campaigns are the ones that take on a life of their own. It’s a powerful thing, and it’s what Teressa Iezzi, editor of Advertising Age’s Creativity talked about at the Feb. 16 Minnesota Interactive Marketing Association (MIMA) event in Minneapolis.
