Is Social Media Replacing Email?
Based on the number of Twitter direct messages I receive, my initial answer to the question is “You bet it is!”
But the correct answer is “No.” In fact, a Nielsen study shows that active social media addicts use email more. It makes sense because just about every social network requires an email address to setup an account – which often ends in a steady barrage of messages to our inboxes. The good news is that these additional email communications can be highly relevant. I believe LinkedIn Updates are a perfect example of the power highly relevant email communications can have.
It seems perfectly logical that as people make connections through social networks, they maintain those connections outside of the specific network and may extend those conversations to email, a phone conversation or even in-person meetings.
Have you found that you or your clients are opening email more as it becomes more relevant to you?
