Old Spice Combines TV, Twitter and YouTube Efforts to Boost Brand
Have you seen the “Old Spice guy” on TV? This brand persona is smooth and hilarious as he charms his way right into your living room, wearing nothing but a towel. Now he’s charming his way across the Web with his funny Twitter posts and YouTube video responses to celebrity Tweets.
See how he responds to Tweet from Alyssa_Milano. If you’ve received a video response from the Old Spice Guy, you’ve reach celebrity status – even if you’re already a celebrity!
Who is the genius behind this viral campaign? They’ve integrated TV ads with viral videos and Tweets that are so up-to-minute that by time you read this blog post, it could old news. If so, it’s worth revisiting and studying the campaign, which is likely to continue for quite awhile.
@Oldspice: you’re amazing!
Great integrated campaign. Old Spice took it one step further and the “Old Spice Guy” issued his first wedding proposal over the last day… http://mashable.com/2010/07/14/old-spice-proposal/.
Funny, I just saw the video on Jaffe Juice! Speaking of videos Jim – I had an idea for credit union education videos to chip your way using commedians.
Idea: humor + short video + credit union campaign + share to social etc.
Anyway here is a link to Adam Pateman the comedian I mentioned:
http://www.youtube.com/watch?v=bD2JLaC0Rxk