February 5th, 2010 : Brian Bierbaum

One Dozen Great Resources on Integrated Marketing Communications (IMC)

0 : Category: Integrated Marketing

As a follow-up to my recent post on “What is Integrated Marketing Anyway?” I thought a comprehensive list of resources about Integrated Marketing Communications would be helpful. Enjoy!

Definitions:

• Wikipedia: Integrated Marketing Communications
• Answers.com: Integrated Marketing

Blogs:

• Vitamin IMC blog – written by students from the IMC program at Northwestern University
• BlogCatalog – blogs tagged with Integrated Marketing Communications

Articles:

• How to Stop Worrying and Love Integrated
• The Challenges of Cross-Channel Marketing
• Success Through Integrated Marketing

Associations and Groups:

• DMA: Direct Marketing Association
• Integrated Marketing Communications on LinkedIn
• Integrated Marketing Communications Management on LinkedIn

Conferences:

• PMA: BLUR Integrated Marketing Conference
• DMA 2010 Conference and Exhibition

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