Credit Union Contest Microsite Engages 33,734 Unique Visitors
When we started developing a microsite for one of our financial services clients, we anticipated that the contest could go viral. However, we quickly learned there’s no limit to the extent an audience will go to win a contest. Read on for the play-by-play and results.
Interview with Ken Parker of Valley Health System: Service Line Marketing
Recently, I had the opportunity to speak with Ken Parker, director of communications & marketing for Valley Health System. This year, Ken and his team had an interesting mission: become the first facility in northern New Jersey to offer Gamma Knife radiosurgery. In the face of a few obstacles, Ken explained to me how he and his team came out on top.
Pointers for Planning an Event
Are you responsible for planning annual galas, community events or board meetings? With New Year’s Eve upon us, I thought it would be a good time to talk about planning meetings and events. Hopefully you’ll be able to incorporate these pointers in 2012.
Thank You to The Thank You Economy
In the spirit of the holidays, I want to send a big thank you out to Gary Vaynerchuk. I just finished The Thank You Economy, Vaynerchuk’s latest book (released earlier this year). I really enjoyed the read. Yet, the book surprised me because it wasn’t really all about marketing (at least in a traditional sense), nor was it all about social media.
The Struggle of Branding in a Digital World
If you’ve been on a ‘branding committee’, you know how challenging it can be to create a new corporate brand or name for a product. It’s more than thinking of creative names and URLs, it’s also likely you need to protect your name with a trademark. More often than not, you’ll discover many names have been snatched up … long before your branding committee thought of them.
