Why Search Engine Optimization Services Should Leverage Content
Search engine optimization services should provide their clients with inbound links. That’s just how SEO works in 2010. Five years ago this wasn’t the case, but now, link building is extremely important if an SEO campaign is going to show great results.
Have you ever wondered why many businesses invest the time to publish a blog? If you thought it was only to give customers a glimpse into the expertise and culture of the business, you have about half of the story. Blogs are an excellent way to create content on a website for SEO purposes. One study showed that small businesses that blog get 55% more website visitors. Blogs have many things that search engines love:
- Freshness (up to date)
- Specificity (relevant)
- Inbound links (authoritative link bait)
But here are some common problems for businesses when it comes to writing a blog:
- They are extremely time-consuming to maintain
- They require a business to shift their top knowledge workers away from “actual work”
- They may not appear to be genuine if the vendor is going to write the content for the client
So how can a search engine optimization service provider perform strong SEO for their clients without a blog? Why is content so important for a website anyway? Here’s a quick six-slide overview explaining why content is king for SEO and how Priority is uniquely positioned to drive results for our clients:
The concept of an optimized custom content center can work great for businesses that want to invest in SEO, and also want to provide authoritative and useful content to their customers. It really is a nice double-whammy marketing strategy. You get the authoritative brand-building and the inbound marketing bait all-in-one. We mainly propose this concept to banks, credit unions, hospitals, and utilities, but there are many other types of businesses that have a need for brand reinforcement and inbound marketing growth.
I’d love to get feedback/reactions to this concept. Does this sound like a worthwhile investment for a business?
@haugenbrian | bhaugen@priorityresults.com
